The purpose of this memo is to introduce the company profile of Blizzard Entertainment Company which developed one of the most popular online RPG - World of Warcraft (WOW).
Company History
Blizzard Entertainment is the most popular entertainment software publisher and developer. Blizzard Entertainment became the most popular computer games design company after its label had design in 1994. The company has kept the quality of the design and publishes several famous games in recent years, such as World of Warcraft (WOW), Warcraft III: Reign of Chaos, Diablo II, and StarCraft. Blizzard’s track record of back-to-back #1 selling games in the world. In addition, the online game service, Battle.net, have millions of active users. That means the Blizzard Entertainment has the largest players in the world. The high quality of the design is the reason that why they are the most popular computer games company. These products include action figures, novels, role-playing games like World of Warcraft (WOW). Blizzard Entertainment also tries to extend the reach of its game universes even future – over 15 different language servers for World of Warcraft (WOW). They are now trying to work with legendary Pictures, the studio behind the feature films Batman Begins, Superman Returns, and 300, on a live-action Warcraft movie. Their recent release was World of Warcraft (WOW): The Burning Crusade and World of Warcraft (WOW): Wrath of the Lich King. World of Warcraft (WOW) is now the best selling for the company.
Mission
The object of Blizzard Entertainment is to build a healthy and friendly environment for the online players to play together. Blizzard Entertainment's track record of back-to-back #1-selling games spans more than a decade, and with blockbuster hits such as World of Warcraft® (WOW), Warcraft® III: Reign of Chaos™, Diablo® II, and StarCraft®, the company has earned several consecutive Game of the Year awards. In addition, Blizzard Entertainment's online-game service, Battle.net®, is one of the largest in the world, with millions of active users. The current mission is to create the studio with the legendary Pictures.
Current Leader
Mike Morhaime (President and Cofounder)
Frank Pearce (Co-Founder and Senior Vice President)
Company Location
PO Box 18979
Irvine CA 92623-8979
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Thursday, March 5, 2009
Fantasy Sports: The Questions for the Interview
Q1: What kind of fantasy sports games have you played before?
Q2: What do you feel about playing Yahoo! Fantasy NBA? Do you like playing the game? What is your experience?
Q2-1 only for positive response from Q2: What are your major reasons for playing?
Q2-2 only for negative response from Q2: What are your major reasons for not playing?
Q3: How often do you watch the NBA games broadcast on television before playing this fantasy game?
Q3-1: Do you watch more NBA games on television now because of playing fantasy NBA?
Q3-2: How much do you care about the player performance on your team? How important do you feel like watch your players in the games broadcast on television?
Q4: How often do you buy sports magazines like Sports Illustrated prior to participate in the fantasy NBA? And how often do you browse sports websites like ESPN.com before?
Q4-1: Do you buy more sports magazines now because of playing fantasy NBA?
Q4-2: Do you spend more time on sports websites now because of playing fantasy NBA?
Q4-3 only for positive response from Q4-2: What are sports web pages you most likely to browse?
Q5: Do you want to attend NBA games before playing the fantasy NBA game?
Q5-1 only for positive response from Q5: What is your major reason to go to attend NBA games?
Q5-2: Do you have more intention on attending NBA games because of playing fantasy NBA? What is your feeling?
Q5-3: Are there specific NBA matchups you want to attend? What are the major reasons for you wanting to attend these specific matchups?
Q6: Do you purchase any NBA related merchandise before playing the fantasy NBA game?
Q6-1: What is the influence of play fantasy NBA for you on the willingness to purchase NBA related merchandise?
Q6-2: Do you want to buy the merchandise related to the players on your team?
Q7: How often do you play basketball physically before playing the fantasy NBA game?
Q7-1: What is the influence of play fantasy NBA for you on the willingness to physically involve in playing basketball?
Q7-2 only for positive response from Q7-1: What is the biggest reason?
Q8: Do you want to play through the whole season?
Q8-1: Do you want to play the same game in the next NBA season?
Q9: What are the reasons for you not wanting to play the fantasy NBA game?
Original: Vincent Sun
The Effect of Fantasy Sport Games on Fostering Sport Consumption for International Students
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Q2: What do you feel about playing Yahoo! Fantasy NBA? Do you like playing the game? What is your experience?
Q2-1 only for positive response from Q2: What are your major reasons for playing?
Q2-2 only for negative response from Q2: What are your major reasons for not playing?
Q3: How often do you watch the NBA games broadcast on television before playing this fantasy game?
Q3-1: Do you watch more NBA games on television now because of playing fantasy NBA?
Q3-2: How much do you care about the player performance on your team? How important do you feel like watch your players in the games broadcast on television?
Q4: How often do you buy sports magazines like Sports Illustrated prior to participate in the fantasy NBA? And how often do you browse sports websites like ESPN.com before?
Q4-1: Do you buy more sports magazines now because of playing fantasy NBA?
Q4-2: Do you spend more time on sports websites now because of playing fantasy NBA?
Q4-3 only for positive response from Q4-2: What are sports web pages you most likely to browse?
Q5: Do you want to attend NBA games before playing the fantasy NBA game?
Q5-1 only for positive response from Q5: What is your major reason to go to attend NBA games?
Q5-2: Do you have more intention on attending NBA games because of playing fantasy NBA? What is your feeling?
Q5-3: Are there specific NBA matchups you want to attend? What are the major reasons for you wanting to attend these specific matchups?
Q6: Do you purchase any NBA related merchandise before playing the fantasy NBA game?
Q6-1: What is the influence of play fantasy NBA for you on the willingness to purchase NBA related merchandise?
Q6-2: Do you want to buy the merchandise related to the players on your team?
Q7: How often do you play basketball physically before playing the fantasy NBA game?
Q7-1: What is the influence of play fantasy NBA for you on the willingness to physically involve in playing basketball?
Q7-2 only for positive response from Q7-1: What is the biggest reason?
Q8: Do you want to play through the whole season?
Q8-1: Do you want to play the same game in the next NBA season?
Q9: What are the reasons for you not wanting to play the fantasy NBA game?
Original: Vincent Sun
The Effect of Fantasy Sport Games on Fostering Sport Consumption for International Students
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Sunday, March 1, 2009
Pay-per-click (PPC) Internet Working
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